What are the elements that are missing in many sales enablement approaches? How could the discipline create much more business impact? How could a scalable enablement framework look like – a framework with the customers at the core, that equips sales professionals with integrated content and training services to provide perspectives along the entire customer’s journey?

Interested? Check out my guest post, I have written for the SAVO blog:

Sales Enablement: Customer Core Framework to Provide Perspectives